I cannot tell you what damage that does to the industry as a whole. In fact it makes it almost impossible to manage expectation and turns a provable credential into a magic show of smoke and mirrors. Even those that really seek to maximize their BIM benefit are forced to exaggerate the ease of BIM and downstream benefit.
Unfortunately I don't have the easy button about this one, its just a problem. Around the Dallas IMAGINiT office, we use the term "BIM-washing". The "yeah, yeah, we do BIM" that so many firms respond with when pressed. These are usually the statements of leaders/executives in a firm who have in the past purposely distanced themselves from the trenches of software technology integration. This is a GC and Architect problem mainly, it is much harder for Structural, and MEPF to hide this skill gap when they enter into a contract.
|This is an oldie, but it fits so well. Hilarious part is that this character's name is Tommy Flanagan (I'll be quick to point out it is a different spelling and pronunciation, hilarious though).|
Let's stop BIM-washing together. Help me figure out how. Help yourself. Help the industry.